EmpoweredFIT Gym - Privacy Policy

Last Updated: 28/09/2025

EmpoweredFIT Gym (“we,” “us,” “our”) is committed to protecting your personal data, privacy, security, and rights as a member, visitor, or staff member. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including our use of CCTV and other forms of media at our gym sites.

By using our services, you agree to the collection and use of information in accordance with this policy. If you have any questions, you can contact us at [email protected]

1. Who We Are

EmpoweredFIT Gym operates fitness facilities in Wirral and Liverpool, providing memberships, training services, and related activities. We are committed to maintaining the trust and confidence of our members and website visitors by handling your personal data securely and transparently.

2. Personal Data We Collect
2.1 Information You Provide to Us:

Name, email address, phone number, and date of birth

Billing and payment details for membership and services

Emergency contact details

Health and medical information where necessary for safety and fitness assessments (with your explicit consent)

Information you provide when signing up for classes, events, competitions, or promotions

Communications with us, including emails, messages, or recorded calls for training and monitoring purposes

2.2 Information We Collect Automatically:

Your gym check-in history (date, time, location of visits)

CCTV footage for security purposes (see Section 3)

Website and app usage data, including IP address, device information, and browsing behaviour through cookies and similar tracking technologies

2.3 Information from Third Parties:

Data received from corporate partners for employee memberships

Information from third-party service providers such as payment processors, booking systems, or marketing platforms

3. CCTV & Media Usage
3.1 CCTV Monitoring

Both of our sites operate 24/7 CCTV monitoring for the safety and security of our members, visitors, and staff, and for the protection of our property and equipment.

CCTV is installed in communal areas, entrances, exits, car parks, and other relevant spaces.

All CCTV footage is automatically deleted after 21 days, unless required for the investigation of an incident.

3.2 Sauna & Ice Bath Area

CCTV is in place outside the sauna and ice bath area to ensure member safety.

Cameras are motion and trip-line activated to detect risk (e.g., a member collapsing).

This CCTV is:

Not accessible by staff for general viewing.

Password protected and restricted to management only.

Only accessed in the event of an incident, or if legally requested by relevant emergency services.

Released only where legally required (e.g., to police, emergency services, or insurance investigators).

3.3 Access to CCTV Footage

CCTV footage is password protected and only accessible to authorised personnel.

Requests for access must be made in writing and will only be granted where legally justified.

Footage will not be shared with third parties except in compliance with the law.

3.4 Marketing & Media

On occasion, we film or take photographs within the gym for marketing and promotional purposes (e.g., social media, website, printed materials).

We aim to give notice when filming is taking place.

If you do not wish to be filmed or photographed, please inform a member of staff at the time, and we will respect your request.

4. How We Use Your Data

We use your personal data for the following purposes:

To process and manage your gym membership and provide you with access to our facilities

To facilitate payments and transactions

To provide customer service, handle queries, and manage complaints

To improve our services and gym facilities

To contact you regarding important updates, promotions, and offers (subject to your preferences)

To comply with legal obligations, including health and safety regulations

To ensure security and prevent fraud or unauthorised access to our gym facilities

5. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

Contractual Necessity: To provide the services you have signed up for, including gym membership and personal training sessions

Legitimate Interests: For security (CCTV), customer service, gym improvements, and marketing activities (unless you opt out)

Consent: Where required, such as for processing health-related information or sending marketing communications

Legal Obligation: To comply with legal, tax, and regulatory requirements, and to cooperate with law enforcement where necessary

6. Who We Share Your Data With

We do not sell your personal data. However, we may share your information with:

Service Providers: Payment processors, booking platforms, and IT service providers who help us operate our business

Marketing and Advertising Partners: To provide targeted offers and promotions (if you have opted in)

Debt Collection Agencies: In the case of unpaid fees

Legal and Regulatory Authorities: Where required by law for fraud prevention, security, or compliance purposes

Other Businesses in Case of Transfer: If we merge, sell, or restructure our business, we may transfer your data as part of that process

All third parties we work with must comply with UK GDPR and use your data responsibly.

7. Marketing Communications

Existing Members: If you are an existing member and have not opted out, we will send marketing communications based on our legitimate business interests.

New Customers: If you sign up for marketing updates, we will only send communications with your explicit consent.

Opt-Out: You can update your marketing preferences or unsubscribe at any time by contacting us or using the opt-out link in our emails.

8. Data Retention

We keep your personal data only for as long as necessary:

Membership Information: Retained for the duration of your membership plus a limited period thereafter for legal and business reasons (e.g., financial records, customer service, fraud prevention)

CCTV Footage: Retained for security purposes, usually for 21 days unless needed for investigations

Marketing Data: Retained until you opt out of communications

Once data is no longer needed, it will be securely deleted.

9. Security of Your Personal Data

We have implemented strong technical and organisational security measures to protect your data against unauthorised access, loss, or misuse. These measures include:

Encrypted payment processing

Secure access controls and authentication measures

Regular security audits and staff training

Although we take precautions, no system is completely secure. If you suspect any unauthorised access to your data, please contact us immediately.

10. Your Rights

You have the following rights under data protection laws:

Right of Access

Right to Rectification

Right to Erasure (“Right to be Forgotten”)

Right to Restriction

Right to Object

Right to Data Portability

Right to Withdraw Consent

To exercise any of these rights, please contact [email protected]
We will respond within one month.

11. Use of Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. These cookies may:

Remember your login details

Track how you interact with our site for analytics and marketing

Personalise your experience and promotions

You can control or disable cookies through your browser settings.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or business changes. The latest version will always be available on our website. If there are significant changes, we will notify you.

13. Contact Us

EmpoweredFIT Management
📧 [email protected]

📍 EmpoweredFIT Gym – Wirral: Arrowe Commercial Park, UNIT 1 & 2, Arrowe Brook Ln, Wirral CH49 1AB
📍 EmpoweredFIT Gym – Liverpool: Carruthers St, Liverpool L3 6BY

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO):
📞 0303 123 1113
🌍 https://ico.org.uk/make-a-complaint/